Corporate business development plan

Introduction
Strategic planning plays a crucial role in helping a company allocate resources effectively.
It increases the chances of achieving key management objectives such as operating profit and sustainable growth.
Companies that achieve long-term balanced growth usually have two main characteristics: they focus strongly on customer relationships and maintain a dynamic business vision that fosters operational excellence.
Kenning Consulting's planning and management control project emphasizes the latter, ensuring it becomes a driving force for business success.

Qualitative and Quantitative Objectives

For a strategic plan to be successful, it must actively engage personnel, provide the necessary resources, and set clear objectives that are periodically reviewed.
From a qualitative standpoint, the plan strengthens the company’s vision and adaptability, increases employee involvement in strategic decisions, improves internal coordination, and encourages a proactive approach to market challenges.
Quantitatively, it aims to boost turnover and profitability, enhance cost efficiency, strengthen cash flow and financial stability, and improve forecast accuracy through structured financial planning.

Phases of Implementation
The strategic plan unfolds in four key phases.
The first phase, strategy formulation, involves defining the company’s mission, vision, and objectives, analyzing market conditions and competition, and setting performance benchmarks.
Next comes budget development, where financial resources are allocated to growth initiatives, cost structures and revenue projections are established, and financial controls are put in place.
Once these foundations are set, the implementation phase begins.
This requires active departmental involvement, monitoring progress through key performance indicators and financial reports, and adapting strategies as needed.
Finally, the plan includes periodic reviews and adjustments to compare actual results with budgeted targets, identify deviations, and refine strategies for continued success.

Role of Management Control in Implementation
Management control ensures that strategy and execution are well-aligned.
It continuously monitors performance, generating income statements for real-time financial tracking and comparing actual results with past performance and budgets.
It also supports decision-making by identifying variances and areas for improvement while assisting with cost allocation analysis for accurate forecasting.
In addition to these roles, management control provides operational guidance by giving managers clear financial insights and translating strategic goals into department-specific actions.
If objectives are not met, it implements corrective measures to ensure timely interventions and process optimizations for greater efficiency.

Benefits for SMEs applying this plan
For SMEs, implementing this strategic plan brings several advantages.

1. It fosters sustainable growth by increasing turnover and profitability while creating a pathway toward long-term financial independence.
2. It also improves decision-making by leveraging real-time financial insights, enhancing cost control, and optimizing resource allocation.
3. Beyond financial benefits, the plan strengthens employee involvement by assigning clear responsibilities and cultivating a culture of accountability.
4. Additionally, it ensures financial stability through better cash flow management and more effective budgeting.
5. Finally, it positions the company more competitively by developing a dynamic market approach that encourages innovation and adaptability.

Conclusion
A well-structured Corporate Business Development Plan is essential for SMEs aiming to thrive in today’s competitive environment.
By setting clear objectives, following a phased approach, and utilizing strong management control, businesses can achieve sustainable success and long-term financial resilience.

Non-disclosure agreement

Kenning Consulting undertakes to sign a non-disclosure agreement to protect the confidentiality of the company’s data and informations of which it will come to know during the consultancy.

Find out more about our projects for management improvement and you will see they can be useful for your company!